Attention entrepreneurs, service professionals, and bloggers

Are you getting the RESULTS you want out of your blog?

Traffic… Subscribers… Clients… Credibility…

 

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Do you ever feel…

• uncertain about how your blog fits into your marketing plan?
• not sure what to write about or how to figure out what your readers want?
• frustrated at lack of traffic or comments on your blog?
• at a loss for what to do next after you’ve hit “publish” to get out there and promote your new post?
• wondering if blogging is really “worth it”?

 

What if you could feel like this instead?

• Confident that you’ve got direction and plans for your blog
• Excited about blogging, knowing that your new post will get traffic, comments, and shares
• Proud of your blog because you know the content is top-notch and builds your credibility
• Thrilled that you’re getting clients who come to you ready to say “yes” to your products and services because they’re pre-sold on your ability to help them
• Delighted that other business owners are approaching you to work together in joint ventures, teleseminars, and other projects.

 

 … keep reading to find out how you CAN transform your blog and feel great about it!

I understand how you feel.  I was there. My blog was… useless… and lifeless…

A couple of years ago I was posting to my blog weekly, putting out good content, doing what I’d read I needed to for a blog… but nothing was happening.

It was pretty much useless as far as attracting traffic, getting subscribers, and building my credibility–you know, the things a good blog is supposed to do.

My comment section was so empty I could hear the quiet whir of the server and squeaking of the cyberspace mice.

How frustrating!!

I saw other bloggers getting comments and being shared all over the social networks–and I secretly knew that I had just as much to offer as they did!

It was disheartening.  I didn’t know what I was doing wrong.

And then it began to change… my blog came to life!!

Slowly I started to “crack the code” and get traffic, subscribers, and comments.  It was so exciting!

I had three separate problems that I had to fix:

• I didn’t have a solid foundation in place.
• I was creating content without my “voice” and without understanding the psychology of sharing and commenting.
• I didn’t know how to get off my own blog and out there to promote consistently without sinking a ton of time into it or coming across all pushy.

And I spent a LOT of time, energy, and money finding the answers and getting things right.

Between you, me, and the faeries on my wall, those first few comments had me dancing around in my chair and hearing the Alleluia chorus playing in my head.

That’s how I know I can help you LAUNCH YOUR BLOG

and get it OUT THERE working for you, helping your tribe,

and making a difference.

This course isn’t someone else’s product I’ve licensed, it’s not content I bought or had a ghostwriter create (not that I’m knocking those methods–I’ve used all three successfully and they can be a smart approach).

But this workshop is different.  It’s built by someone who has BEEN THERE and DONE THAT.

I can tell you what plugins work and what don’t — because I’ve tested them (for myself AND my clients, more on that in a bit).  I can tell you what strategies bombed and what strategies got me results.  And, because I’ve spent the last several years studying marketing, and the 18 years before that studying website design, building websites and managing servers, I’ve got a much deeper base of knowledge to draw from that I can put to work for you through this workshop.

So let’s fix all those blogging problems together with the Launch Your Blog Workshop!

Join me for this 8 module workshop beginning
May 29th, 2012 and I’ll teach you how to take your blog
from where it’s at to a credibility-building,
traffic-attracting tool.

 

 

What You’ll Learn

Here’s a module by module breakdown of the basics we’ll cover in each session.

1: Nuts & Bolts to Get Your Foundation Right wordpress setup basics theme choice & tweaks pages you need to create the legal “stuff” you’ve got to have in place	2: Power Plugins to Boost Interaction plugins for social media tips to encourage sharing community and interaction basics how to add audio and video finding and using images
3: Generating Ideas & Creating a Content Plan deciding on your content plan brainstorming ideas how to blog when you’re crunched for time sharing other people’s content the right way creating your blogging calendar	4: Community Building defining & finding your community how to get comments (these little tweaks can make a big difference!) using RSS/email subscriptions to get visitors back getting your stuff shared on Facebook and Twitter
5: Traffic, Traffic, Traffic more than 100 ways to drive traffic social networking online marketing offline marketing joint ventures	6: Creating Your Traffic Plan create your own blog post promotion plan create you own blog promotion plan learn how to implement your plans consistently to get results
7: Guest Blogging Strategies learn how to get beyond your own blog with guest blogging discover how to plan a “blog tour” to promote your blog know what to look for in potential blogs to guest post on approach blog owners and pitch your posts in a way that gets a YES!	8: How to Stand Out and Build Authority getting your “ducks in a row” building links, getting recognized how to repurpose your content to reach more people getting out there in front of your crowd

 

Why am I spilling my “secrets to blogging success”?

Because I’ve spent countless hours figuring all this out for my own business blog, and I want to save you from that learning curve!

 

Who Am I and What Can You Learn From Me?

You might be wondering who I am and how I’m qualified to teach this workshop.  That’s a fair question.  You’re a smart cookie to want to be sure you’re learning from someone who’s done what she’s teaching.

Hi, I’m Michelle Shaeffer (that’s me on the right — you might have guessed).  I help entrepreneurs get their message out through blogging, social media, websites & online marketing so they can build their voice, visibility and community.

I believe that building your business online shouldn’t mean teetering on the edge of insanity.

With an award-winning blog that attracts more than a quarter million page views a month, I’m a Solo-E Certified Expert and Global Social Media Managers Association Expert, and regular blogger for CWAHM.

I once wrote 42 blog posts in a single day, and I’ve mentored more than 2,500 bloggers through leading online blog challenges for the past year.

I don’t just talk about blogging and tell you that you should do it.  I’m doing it — almost every day.  And I’m getting results.   Through the blog challenges and other projects I’m “in the trenches” and working with themes, plugins, templates, and all that other blogging “stuff” daily.

Additionally, I bring the background of a student of marketing.  I’ve spent more than a decade working behind the scenes for brilliant marketers (you’d know their names if I shared them) watching what they do, how they do it, and what kind of results they get.  I’m the one on the computer at 2am updating their websites, blogs, and shopping carts.

Drawing from 18 years of experience in designing hundreds of websites and helping small businesses owners from crafters to coaches to authors market themselves online, I help frazzled online business owners overcome technical problems by choosing the right solutions to create, leverage, and automate their websites, blogs and social media to get noticed, inspire fans, thrill clients, and serve their tribes.

 

When & Where?

This workshop will be delivered virtually.  You’ll need access to your computer (and internet!) so you can view the webcasts and download the resources.

Classes begin February 6th and continue through March 16th.

Each class module will be available Monday, on demand so you can listen in at whatever time works for you.   You’ll just login to our private classroom area and hit “play” to watch the webinar, and click the links to download your worksheets and action steps.

On Friday’s we’ll have a LIVE 60 minute question & answer session at 8pm EST.

All the Q&A sessions will be recorded so you can watch whenever it works for you.  We’ll also have a question form open throughout the week so even if you can’t make it to the live call I’ll still be able to answer your questions.

Is it snap your fingers or click your heels easy?  No, but it’s simple and you can follow step by step plans.  If you’re committed to taking action on what we cover, you’ll get results.

Is This Worshop Right for You?

This workshop is NOT the right fit for you if:

• You hate computers and technology and don’t really want to be blogging.  I make it as easy as I can and break things down step by step, but you do need to be willing to learn and deal with some of the technology (like installing plugins or adding new pages to your blog).
• You’re extremely busy and don’t have time to implement your action steps.  This stuff only works if you put it into action!

This workshop may be just perfect for you if:

• You are tired of hitting publish on helpful posts and feeling like no one is reading them.
• You like step by step plans that allow you to skip the learning curve and get things done right the first time.
• You want to learn from someone who’s made her blog work and knows what it takes–but also realizes that every blog is different and shares more than just a “cookie cutter” approach.
• You’re ready to invest in yourself and your blog to learn how to get RESULTS.

What Else Should You Know?

This entire workshop will be recorded and all the resources will be available in the student classroom.  As a student you’ll get free access to future updates and teaching sessions at no additional cost.

Like I mentioned above, I don’t do cookie cutter.  So when I say let’s get traffic to your site, I’m not going to give you three strategies that worked for me and leave it at that.  I’ll give you 100+ ideas and the guidance you need to filter them down to the ones that could work for you, then take it a step further to put those into a simple to follow plan that’s customized just for you and your blog.

I’m not a stuffy, buttoned-up kind of teacher.  I’m just not.  I believe business and blogging can be enjoyable when you’re writing about what makes you come alive and helping your tribe through your blog.  So expect a casual and laid back style.  I laugh.  I might even get teary.  And I care.   I also occassionally send out emails that include or and if that bugs you I may not be the right teacher for you.  That’s okay.

Oh, and I also have lots of bonus goodies, but they’re a secret…

I love surprises! So here’s just a tiny sneak peek at some of the bonuses you’ll get access to during the class.

 

Ready?  Let’s jump in and get your blog working for you!

Here’s what you’re getting:

• All 6 learning modules (the webinars, slides, and worksheets)
• Mindmaps and bonus resources
• Six 60 minute open Q&A sessions with me

Investment:
One payment of $197
Or two easy payments of $99 each

 

 

 

 

P.S.  Of course there’s a guarantee!

If you attend the first two classes and find the class isn’t a good fit for you, just tell me before class 3 and I’ll refund your $197 out of my pocket and you can keep all the materials from class 1 and 2.